Inside Chick-Fil-A Marketing Dept. meeting:
Ad exec: Okay, so boss, the idea is basically that we're selling chicken, right, so who wants you to eat chicken? (silence) Well, cows, right? Because then you're not eating be--well, anyway, so we have this cow, right, and we dress him up like a human, maybe, and he's standing upright with a sign saying "Take a Vacation From Beef" or it could be funnier maybe, our guys are still working on some slogans for that. Here, take a look at the mock-up for it.
Big Boss (completely furious): NO, NO, NO! If I've told you once, I've told you a thousand times. We need realism, we need believability. This crap you've handed me is completely absurd. There is just no way that a cow could spell that well! Cows are terrible spellers, everyone knows that. Now come back when you've got something I can use.